Bump
one checkbox at the moment of yes
What can you offer at the moment of checkout that lifts the order — without making the buyer rethink the whole purchase?
You don't have a traffic problem.
You have a checkout problem.
The checkout page is the highest-intent moment in the whole journey — and most founders treat it as a single-item transaction and leave money on the table. You either offer nothing extra (wasting the moment) or pile on upsells that create hesitation and kill the original sale. The bump lives in a narrow window: valuable enough to say yes to, small enough not to trigger a rethink. Ring true?
The bump that's too big. A $50 add-on on a $30 product triggers “maybe I should reconsider the whole thing” instead of “sure, add it.”
Too many choices at checkout. Multiple options turn a one-click bump into an upsell page — the simplicity is the power, and adding options kills it.
Irrelevant bumps. An add-on unrelated to what they're buying introduces a brand-new decision instead of enhancing the one they already made.
Set it and never measure. Running the same bump forever with no data — you can't tell if it's adding revenue or quietly raising cart abandonment.
From a bare one-item checkout to a bump 20–40% of buyers happily accept
"My checkout page is bare — one product, one price, one button. I know I'm leaving money on the table but I'm afraid adding options will confuse people or make them abandon the cart. I've tried upsells but they felt pushy and I have no data on whether they work."
"Every checkout includes a relevant bump that 20–40% of buyers accept. It feels helpful, not pushy — a natural complement to what they're already buying. I can see exactly how much extra revenue the bump generates and optimize it with real data."
The shift: a bump isn't an upsell, a cross-sell, or a popup — it's a single pre-selected addition at the moment of maximum buying intent. The decision is “check this box,” not “start a new evaluation.”
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not guesswork at checkout. By the end they add up to a pairing matrix, a checkout-ready bump, and a dashboard that proves the revenue lift.
Pairing Matrix
Which bump goes with which primary product.
Pricing Calculator
Price ratio, margin per bump, revenue projection.
Copy Library
One-sentence descriptions for each bump variant.
Checkout Wireframe
Bump placement and the page's visual hierarchy.
UI Component Spec
Checkbox, card, or toggle — the design spec.
A/B Test Plan
Variants, sample size, success criteria, timeline.
Performance Dashboard
Acceptance rate, revenue lift, abandonment impact.
Directory / Niche Guide
Platform-specific checkout implementation.
Abandonment Analysis
Whether the bump helps or hurts completion.
Rotation Calendar
When to swap, refresh, or retire each bump.
Rejection Survey
One question — why didn't you add X?
Optimization Report
What worked, and what to test next quarter.
Three moves: pick what's worth adding → make the offer effortless → measure and tune
Value
Pairing · sizing · relevanceDetermining which upgrades naturally complement the primary purchase decision.
- Pairing Identify which products or features complement each primary offer
- Sizing Set the right price ratio — too big triggers a rethink, too small isn't worth it
- Relevance Ensure the bump enhances the outcome they're already buying
- Directory Directory bumps — premium placement, extended duration, featured badges
Vehicle
Placement · copy · designDesigning the delivery and timing so the bump feels helpful, not pushy.
- Placement Position the bump on the checkout page — after the cart summary, before payment
- Copy Communicate the value in one sentence — a clear “add this because…”
- Design Build the UI element — checkbox, card, toggle — noticed but not distracting
- Directory Directory bumps — plan-upgrade checkboxes, add-on toggles, trial offers
Visibility
Metrics · testing · iterationMeasuring bump performance and optimizing acceptance rates through data.
- Metrics Track acceptance rate, revenue per checkout, and abandonment impact
- Testing A/B test offer, price, copy, and placement at meaningful sample sizes
- Iteration Retire underperformers, scale winners, test new candidates
- Directory Track directory bumps — plan-upgrade rates, add-on acceptance, revenue lift
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You get buyers to checkout but capture only the base transaction value.
- You skip upsells out of fear, or do them clumsily with pop-ups and too many options.
- You want to lift average order value without building a single new product.
- You want real data on what the bump does to revenue and to cart completion.
- You want 12 real artifacts ending in a live, measured bump offer.
This is NOT for you if…
- You don't have any products or a checkout yet — build those first (Assets, earlier Offers courses).
- You want post-purchase upsell funnels — a bump rides the existing checkout, it doesn't replace the flow.
- You want to combine products into packages — that's Bundles, course 2.
- You think more options at checkout means more revenue — this teaches the opposite.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- TripWire + Bundles + Discount + Merch shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Bump — 12 lessons Digital$80 valueLive now
- Templates Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + TripWire ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Bundles ship.
- Week 3: Sprint recordings + Addons ship.
- Week 4: Challenge recordings + Discount ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Offers courses
$320Pillar
All 36 Features courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Bump
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The fourth step of the Offers journey
Bump is course 4 of 6. Checkout enhancements need existing offers to attach to — so it comes after you have products, bundles, and add-ons to pair with. Next comes Discount, where strategic price reductions serve specific goals without training buyers to wait.
You are here — the checkout upgrade.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
What's the difference between a bump and an upsell?+
A bump is a low-friction addition at checkout — one checkbox, no new page. An upsell is a separate offer presented after purchase. Bumps convert higher because they don't interrupt the buying flow; they ride it.
What if my bump tanks my checkout conversion rate?+
Module 3 has you measure bump acceptance AND checkout completion at the same time. If the bump drops overall completion, you pull it — the course gives you a kill-switch threshold so you're never guessing.
What percentage of buyers should accept the bump?+
Benchmarks run 15–40% depending on relevance and price ratio. The course helps you set a realistic target for your specific offer and measure against it within 30 days.
How big should the bump be relative to the main purchase?+
Small enough to be an easy yes. The Sizing lesson works out the price ratio that adds value without triggering “maybe I should reconsider the whole thing” — the moment a bump becomes a second decision, it stops converting.
I run a directory business — does this still apply?+
Yes. The fourth lesson of each module covers directory-specific bumps — premium placement, extended listing duration, featured badges, plan upgrades — with a parallel niche track.
What do I actually walk away with?+
12 working artifacts — from a pairing matrix and pricing calculator to a checkout integration spec and a live performance dashboard tracking revenue lift.
What's the one thing worth adding at checkout — and how do you offer it so buyers just say yes?
Stop leaving the highest-intent moment on the table. Add one relevant offer, make it one click, and measure what it earns.